Have you been looking for new ways to grow your online business? We all know how difficult it is to start a business, but nowadays individuals are channeling their entrepreneurial energy into internet stores and yes, online businesses. Technology is advancing and now we can become entrepreneurs and start small web businesses from the comfort of our homes.
There is a lot of information on the internet on how to improve your online business. Yet, we’ve condensed it down to some of the simplest techniques to start implementing them right away. Keep reading below to discover three effective ways to grow your online business.
1. SEO is your friend
Believe it or not, one of the easiest ways to boost your e-commerce business is to implement SEO tactics. SEO is “search engine optimization”, and it is the modern practice of getting traffic from free, organic, editorial or natural search results on search engines. SEO focuses on boosting your website’s ranking in search engine results pages (SERPs) by optimizing keywords, producing new content, building links and more.
Only 49% of small businesses invest in SEO and only 18% intend to pursue targeted SEO initiatives such as link building, content production or keyword research in the future. By setting goals for your website’s search engine optimization initiatives, you can hopefully increase your website traffic and sell more.
2. Reduce social media and boost your content
Yes, friends. You heard it here. You can stop using all social media platforms! Quality is more important than quantity when it comes to online presence. Choose the platforms used by your target audience and limit the number of platforms you use based on your bandwidth. Having one or two accounts with high interaction is better than multiple accounts with low activity.
More subscribers do not increase your online visibility. On the contrary, a greater presence increases your audience. So focus on building a high-quality niche audience of people who are interested in you and who can appreciate what you have to offer. This will result in more likes and comments on your content, as well as additional user-generated material. And, in case you didn’t know, marketing initiatives with user-generated content have a 29% higher conversion rate than those without.
3. Don’t neglect your ads
There are an incredible number of directories online, and listing your business can help you appear in more places online. Additionally, connections to your site from major directories work as citations for your business, which Google takes into account when ranking your site. Another thing to note, custom “Top 10” listings from major directories can dominate the SERPs; thus, being in their top ten can give you much greater visibility.
It’s easy and free marketing! You can potentially start increasing web traffic right away by listing your business on Google My Business, Yelp, and Facebook. Yelp alone receives more than 178 million visits each month. Reviews from Yelp users are displayed on Apple Maps and are reflected in Yelp-curated listings that also appear in search engine results. Staying up to date with your announcements can have a significant influence on the future of your business!
Final Thoughts
While you can only be in one place at a time in the physical world, the internet allows you and your business to reach millions of people.
Having a strong online presence helps your business get discovered by new consumers. And the more connections you have to your market, the more you can build your reputation, increase brand recognition, and make data-driven adjustments, which will ultimately bring you more revenue.
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