’s $ 700 million sponsorship deal with Lakers is ‘maturing’ for industry, according to GlobalData


November 17, 2021 ( Newswire) Following today’s announcement (Wednesday November 17) that has assumed the title sponsorship of the iconic Staples Center in Los Angeles;

Conrad Wiacek, Head of Sports Analytics at GloblaData, a leading data and analytics company, offers his perspective:

“The rate and size of cryptocurrency partnerships in the sports industry is simply impressive. Crypto Firms Forge Significant Partnerships With Iconic Properties For Huge Fee, And’s $ 700 Million Agreement To Become The Title Sponsor Of One Of America’s Most Iconic Sports Arenas , along with partnerships with the LA Lakers and LA Kings, only reinforces the fact that crypto and blockchain companies will be the most important growth area for sports sponsorships over the next decade. now joins FTX as title sponsor of the NBA – to complement its sponsorship of Formula 1 and UFC – while the NFL New England Patriots just announced a partnership with the token site of Socios fans, a first for the NFL.

With the legalization of sports betting across much of the United States adding another sector to the sponsorship landscape, cryptocurrency companies such as have moved quickly to secure iconic properties on long-term deals. “

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