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Dotdash, the digital media company that is home to brands like Verywell and Investopedia, is growing revenue faster than any other brand within IAC, the publicly traded internet company that also owns Angie’s List, The Daily Beast and others.
Why is this important: IAC is known to develop digital brands and keep them running once they’re big enough to stand alone in a public market. Now that IAC has created Match Group and Vimeo, Dotdash is its fastest growing brand in terms of revenue.
In numbers : Like most internet companies, Dotdash saw huge advertising gains in the last quarter compared to the second quarter of 2020, when the advertising market temporarily collapsed due to COVID fears.
- In total, Dotdash’s revenue increased 64% to $ 73.3 million. Its quarterly profit grew 150% year-over-year to $ 19 million.
- The company’s commercial revenues are also growing, thanks to investments in new product lines linked to its private labels, such as paint and storage.
- The company’s audience size is comparable to that of other large web groups such as Vox Media or Penske Media.
- Analysts estimate Dotdash to be worth around $ 2 billion, making its valuation higher than that of Buzzfeed.
Catch up quickly: Dotdash was established in 2017 after IAC purchased and rebranded About.com from the New York Times.
- The company has invested tens of millions of dollars to reformat all content on About.com to create several new niche brands.
- It has since acquired several new websites, such as Simply Recipes, Serious Eats, The Spruce, Treehugger, Byrdie, Brides, and MyDomain.
- It is today one of the fastest growing and most profitable digital media holding companies.
Be smart: Dotdash is made up of sites that include evergreen serving content, like tips on decorating your home or curing a cold.
- Most of his traffic referrals come from people using search engines to search for answers, tips, and ideas.
- Search engine traffic is less sensitive to privacy-related ad targeting changes that other media companies suffer.
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