Dreamstime upgrades the search engine with localized features improving the diversity and relevance of content
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Home to a library of 173 million visuals and the world’s largest database of archival photography clients, the agency has upgraded its multi-level search engine with specific location criteria in as part of its ongoing efforts to increase content relevance and meet the market’s need for enhanced regional content.
Improved engine now incorporates data-driven search metrics and AI-powered processes that analyze customer location and behavior, correlating with geographic and seasonal popularity of visuals to give Dreamstime users access with the most relevant and representative content for their area and their working hours. the year. Research on “school”, “ocean” or “home” now relies on dynamic specifics of the local market that go beyond associations of metadata and popularity to include regional results matched with a sense of immediacy to which customers can easily identify themselves.
The upgrade also addresses the industry’s ongoing conversation about stereotypes and the authentic portrayal of life and people by applying location criteria and increasing exposure of local content. With diversity still under-represented in its many areas of stock photography, the enhancement allows creatives to access a personalized and regionally diverse feed faster, making it easier to select the visuals that best and accurately represent their target audiences. Depending on the location of users, search results for “businessmen”, for example, will better reflect the racial and ethnic diversity of the population. Searches for terms such as “bride,” “married” or “marriage” will return more inclusive results, related not only to the models’ ethnicity or gender, but also to other culturally diverse elements such as gender. clothing and traditional settings.
“With today’s massive influx of premium content, it’s important to quickly choose the best visual for your brand and customers. Our latest search enhancements relate to filtering and help you narrow down the selection. They add granularity using reliable AI-powered data, ultimately identifying content with the highest performance and representational potential in your geographic area. Searches will return differentiated results that are also variously representative for countries such as United States, South Africa, Denmark, India or any other country, where we are talking about significant differences in terms of demographics, d economy, climate, culture, etc. personalized but anonymous, guaranteeing the confidentiality of our customers’ data. As more data is collected, the AI ​​models provide improved accuracy and reduced search bias over time, â€says Serban Enache, CEO and co-founder of Dreamstime.
This regional search upgrade complements Dreamstime’s bespoke global search engine, the DreamFinder â„¢, organizes search experiences and accelerates customer decision making, with built-in synchronized location, popularity and seasonality filters. to return the best content at the right time. It applies to virtually any photo search subject, from model images to landscapes and technical backgrounds, providing a more authentic regional search experience. As AI collects more data, research becomes unique to every country in the world.
About Dreamstime
Dreamstime is a distinguished leader in archival photography, a leading supplier of high-quality digital images to the world’s largest advertising agencies, national and international magazines, and film and television production companies. The agency has more than 173 million online files and the largest stock photography customer base in the world (approximately 38.6 million users to date). For more information on Dreamstime, please visit https://www.dreamstime.com.
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