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Frontify, a cloud-based brand management Platform, announced a new API platform that promises increased customization for partners who integrate the company’s offerings into third-party applications. The Frontify development platform includes an all-new GraphQL API.
Frontify has discovered that supporting brands in a myriad of verticals requires customization and flexibility. This is especially true given the plethora of brand identity technologies implemented by its partners. As part of the announcement of the new business development platform, Remo Brunschwiler, Vice President of Products at Frontify spoke about this challenge:
“The Frontify development platform was created because each brand has its own technology. Stack and a set of applications and tools. By opening our platform to developers, we enable them to automate their branding processes and integrate Frontify into their tools landscape, further elevating their holistic brand ecosystem through Frontify. With the best developer experience in mind, our developer tools and services make it easy to build your own integrations. Now the platform can integrate with all the tools that people use on a daily basis.
In addition to the new GraphQL API, the new development platform also includes a new tool for the client. Authentication and asset management, OAuth 2.0 The integration, new image processing capabilities and a beta version Webhooks offer.
The platform is immediately available to all current customers.
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