Hennessey Digital Releases State of Law Firm Website Rankings 2022, New Research Identifies Trends Affecting Search Engine Optimization and Law Firm Website Organic Search Rankings on Google

NORTH HOLLYWOOD, CA / ACCESSWIRE / January 4, 2022 / Hennessey digital, a leading marketing agency specializing in digital marketing for law firms, released its 2022 State of Law Firm Website Rankings, a new study providing technical analysis of organic search results from 16,000 law firm websites. The report identifies key factors and trends affecting law firm page rankings on Google for high-value keywords in the top 200 US cities.

The findings of this research are the most recent from Hennessey Digital, whose study of the response time of law firms came out last year. The tech-driven agency helps top law firms dominate their markets through organic search, PPC, and other digital marketing strategies.

While the study data does not suggest a direct relationship between page rank and a specific website characteristic, it does reveal a combination of factors that affect search performance, including:

  • the number of entities on the page

  • responsiveness of the page to the mobile layout

  • the number of inbound and outbound links on a page

The research also confirms the attributes of the website measured by Google Essential elements of the web also have an impact on ranking on search engine results pages. Other interesting findings include the discovery of technologies used at high ranking sites, such as the commonalities in content management systems and web hosting providers used by many large law firm websites. .

the best technologies found on law firm websites

Founder and CEO of Hennessey Digital Jason hennessey believes it is important to conduct research like this to help businesses and businesses stay ahead of the dynamics that impact their visibility and success online.

“As digital marketing experts, we have a responsibility to be curious and always seek to learn and uncover new information that makes our agency smarter and our clients better positioned for growth. We have invested heavily in technology, engineering and analytics so that we can make data-informed decisions, innovate and give our clients the confidence that they have access to some of the best resources and strategists in the industry. Says Hennessey.

Vice President of Engineering Blin Kazazi notes how the findings of this study led to the development of improved processes for Hennessey Digital client websites, a move aligned with the agency’s culture of innovation and transparency.

“This study confirmed our suspicions in some areas about SEO and search engine results page ranking, and revealed blind spots in others, such as the importance of JSON-LD schemas. has led to create an internal schema development tool our clients will benefit from to help improve their rankings on the SERP, ”says Kazazi.

“You might be wondering why we are so transparent about things that can give us a competitive advantage. We believe that sharing what we know can empower and help everyone succeed, be it our clients, lawyers, web developers and other digital marketers. “

The full results of the Law Firm Website Ranking Study, including a list of the top 30 factors that influence website search performance, can be found at Hennessey Digital’s website.

About Hennessey Digital

Founded in 2015 by Jason Hennessey, an internationally renowned SEO leader, Hennessey Digital has grown from a workforce of two to more than 100 employees worldwide. Specializing in technical SEO, content marketing, pay-per-click (PPC) advertising, conversion rate optimization (CRO), and creative services, Hennessey Digital helps clients obtain more qualified leads and grow their business through a holistic marketing strategy. Hennessey Digital was named to Inc. 5000 list of America’s Fastest Growing Private Companies in 2019, 2020, and 2021 and was recognized as the 2021 Vet100 Laureate for the Fastest Growing Veteran-Owned Companies in America. United States

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Liz Feezor, Director of Communications, Hennessey Digital
[email protected]

THE SOURCE: Hennessey digital

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