How a gluten-free bakery was busier than ever during the lockdown

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Stuff launched a online directory of local businesses deliver safely throughout containment. Want to treat yourself or suggest a business, click on here.

This lockdown has had baker Kim Bulwer “pulling his hair out”.

Not because of a lack of sales, but because of an increase in them.

Sales to Gluten Free 4U bakery in Wellington grew by 20%, largely due to the opening of the bakery for contactless delivery in the capital.

“It was pretty boring at first, but all of a sudden it took off. When people realized they were going to be locked up for a while, we literally couldn’t keep up with the demand, ”Bulwer said.

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Bulwer said the real genius behind their baking was his wife Karen McCrea.

“It is my wife who is intelligent, it is she who offers all the recipes, it is she who makes the pastry. The popularity of our food is due to the fact that it is very smart with the food side of things. I just do all the donkey work, ”Bulwer said.

Bulwer and McCrea put in long hours to meet demand, with some shifts starting at 4 a.m. and working until 10 p.m.

They have also worked hard to ensure that every baked product is made to the highest safety standards, which they are used to with their food preparation business in a hypoallergenic, celiac disease safe kitchen.

“We are one gluten-free bakery, and because of that, we already have procedures in place to minimize any cross-contamination. We take it very seriously, ”Bulwer said.

Wife and husband Karen McCrea and Kim Bulwer's baking team have been inundated with requests for their gluten-free treats this lockdown.

Provided

Wife and husband Karen McCrea and Kim Bulwer’s baking team have been inundated with requests for their gluten-free treats this lockdown.

Another thing they’ve done is add an element of delivery to their business, with Bulwer driving the freshly baked goods around town and letting them pick it up contactless at the door.

“We just want to maintain our service during this time. We had our old customers to support us, but also a lot of new people joined us. It has been great to keep them happy during the lockdown, ”Bulwer said.

In the end, all of the hard work made it worth hearing the positive feedback from its customers, Bulwer said.

“A customer sent us a photo of her son who was in heaven with one of our cream pies. A lot of celiac kids don’t have access to the same treats in open supermarkets, so we just made her weekend to get a square of custard, ”Bulwer said.

Stuff launched a online directory of local businesses deliver safely throughout containment. Want to treat yourself or suggest a business, click on here.


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