How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2022
Podcasting is a great way to establish and build an audience, provide entertainment or encourage in-depth discussion on a range of topics, and get your message across to the world.
If you’re new to podcasting, the unknown can make it a little intimidating. The good news is that submitting your podcast to podcast directories like Spotify, Apple Podcasts, and Google Podcasts is an extremely easy and user-friendly process.
This article explains how to submit a podcast, where you can post a podcast, and the free and paid options available to you.
Read on to learn how to submit a podcast to all the major distribution platforms, including Apple Podcasts, Google Podcasts, Spotify, Stitcher, and SoundCloud.
Where can I post a podcast?
At the time of writing, there are at least 28 directories where you can publish your podcast. However, there are three main directories that will be critical to the success of your podcast:
- Google Podcasts
- Apple podcasts
The remaining directories are technically used less frequently than the three mentioned above, but while they do not have the same market share, they are still valuable and worth using. Every little bit counts! Making your podcast available in all possible directories will help you gain visibility
Is it free to post a podcast?
The short answer is, yes, it can be free.
There are several ways to publish a podcast. Many are free, some cost money, and they all have pros and cons.
The always free option: submit your podcast yourself anywhere
You can manually publish your podcast in the big three directories for free, and do the same in the other 20. To do this, manually navigate to each and submit your RSS feed (we’ll get to that later). Fortunately, this legwork is a one-off thing as an RSS feed automatically updates whenever a new episode is posted.
The downside to this method is that when it comes time to measure your podcast’s performance, you tune into each of them over and over again to collect audience data and download stats, which takes a lot of your time. precious time.
The sometimes free option: submit your podcast via a hosting platform
The other way to publish your podcast is to use a hosting site like Buzzsprout or Casted. Platforms like these take so many of the publishing process and gives you a clean and orderly view of your podcast’s performance from all directories in one place.
In addition to the many free platform options, there are also many affordable options that cost $ 20 or less per month. Because measuring your podcast’s weekly and monthly performance is a critical part of your continued success, it’s well worth the investment!
Essentially, every hosting platform does the same. It helps you generate an RSS feed and makes it easy to list your podcast wherever you need it, depending on the platform you choose. The differences between competing platforms will lie in the bells and whistles they feature. Some have a handy Client Success Manager to work with each month, while others offer assistance with transcribing podcast episodes. Many are even starting to support their members with more robust analytics. Podcasts are notoriously hard to measure, which is why many hosting platforms are committed to filling the gaps by providing their members with creative ways to track performance in addition to providing access to approved metrics. IAB.
Prepare your podcast for submission
You’ve planned, recorded, and edited your podcast, and now you have a trailer or even a few episodes ready to air. Ideally, you’ve also created your podcast cover, that is, artwork that serves the same purpose as a book cover or movie poster to represent your podcast’s visual identity.
Now you need to make these audio files available to listeners through the major podcast services: Apple Podcasts, Google Podcasts, and Spotify.
How to generate an RSS feed to submit to podcast platforms
Step 1 – Decide if you are going to use a hosting platform or not.
To have a clean and validated submission, you will need an RSS feed that includes all of your podcast’s metadata. You can create one for yourself, or you can use a hosting platform – or even better, if you’ve created your own podcast on its own site, you can use a platform that has created a plugin. that works with your CMS.
Many hosting platforms offer plugins for WordPress, as the CMS is said to be used by almost 40% of all websites.
Seriously Simple Podcasting is a plugin created by Castos, a podcast hosting and analytics software company much like Buzzsprout and Casted mentioned above (which, you guessed it, also have WordPress plugins). Whether you are new to podcasting or are a seasoned podcaster, this tool helps you create and manage your podcast right from the WordPress dashboard you already know and love.
Step 2 – Follow the prompts given to you depending on the method chosen.
Whether you choose to use a hosting platform or not, your RSS feed should be submitted once to all podcast directories. The difference is that many hosting platforms give you the directory listing and the easiest way to connect to them. Doing it yourself is entirely possible, you just need to dig a little deeper to find the directory listings and know how to submit your podcast on each platform.
Either way, once you have your RSS feed, you’ll be ready to submit your podcast to various distribution channels.
How to Submit a Podcast to Apple Podcasts
Connecting to Podcasts Connect is easy. Just click on the + symbol in the upper left corner.
- To register your podcast with Apple Podcasts, you will need to submit your RSS feed to the service. You will then be prompted to preview the feed.
- To verify that you are the owner of the submitted podcast RSS feed, you will receive a verification code to enter on iTunes. Once done, you will be able to view the layout of your podcast episode schedule in Apple Podcasts.
How to submit a podcast to Google Podcasts
- Log into your Google account.
- Visit the podcast manager.
- Click on “Add a show”.
- Once you’ve verified your property, your podcast will be submitted to Google’s Podcast Index.
Side Note: How to Transfer Podcasts from Google Play Music to Google Podcasts
Why would you want to do this? Google retired Google Play Music in August 2020. This migration situation applies to podcasters who have already had a show on the retired platform and need to transfer it to the current platform, Google Podcasts. Fortunately, this process is as easy as it gets:
- Log into your Google account.
- Visit Google Play Music.
- Go to the Google Play Music podcast submission page.
- Click on “Transfer”.
You will receive a message confirming that your podcast has been successfully transferred to Google Podcast Manager.
How to submit a podcast to Spotify
- Visit Spotify for podcasters.
- Sign in or register if you don’t have a Spotify account yet. Signing up for a Spotify account is very easy as they register with one click by reusing your Facebook or Apple IDs.
- Access the catalog here.
- Click on “Add your podcast”.
- Paste the link to your podcast’s RSS feed.
- Add information about the podcast like category, language, and country.
- Check details and submit.
Next, you will need to verify that you own the podcast.
Spotify says the benefits of adding your podcast to their service include ensuring that your podcast will be on Spotify and future episodes will appear automatically. It is not necessary to download anything. In addition, you get statistics updated daily. Once your podcast is on Spotify, see how it works and learn more about who is listening and from where.
Launch your podcast
The emergence of podcasting has enabled creators around the world to participate in a vital new form of mass communication. Podcasts are virtually free to create, launch, and listen to, so they’re a great way to start building your audience and getting your point across.
Now that you can generate an RSS feed and figure out how to submit your podcast to all of the major distribution platforms including Apple Podcasts, Google Podcasts, and Spotify, it’s time to kick off your podcast.
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This article was originally published by Oliver Skinner in March 2021.