Tourism in Kansas
TOPEKA – Kansas Tourism has announced the recipients of the Tourism Marketing Grant Program for 2022.
The Tourism Marketing Grant is an ongoing grant program designed to assist tourism organizations or businesses with new and innovative advertising and marketing projects. Kansas Tourism Director Bridgette Jobe, along with tourism staff, have spent this week visiting each winner’s location and congratulating them with a large ceremonial check.
Kansas Tourism will provide a total of $87,708 in tourism marketing grants for 15 tourism marketing projects to attract new visitors to Kansas and local communities.
“Putting aid into the hands of local communities has been a priority for the Department of Commerce,” said Lieutenant Governor and Secretary of Commerce David Toland. “It’s critical that we support start-up projects that showcase outstanding community assets and attract new visitors to Kansas.”
In total, the 15 grant recipients will invest more than $350,000 in new marketing initiatives that will improve in-state visitation.
2022 grant recipients include:
Audubon of Kansas, Inc., Ellis County, $4,500 – Print, digital and radio campaign for the Kansas Prairie Chicken Festival.
Downtown Overland Park Partnership, Johnson County, $3,350 – Website enhancements.
Fulton Valley Farms, Butler County, $4,300 – Advertisement for the Fulton Valley Farms Country Christmas campaign.
Hodgeman County Economic Development, Hodgeman County, $1,200 – Added new and updated promotional materials.
Humanities Kansas, Shawnee County, $5,000 – Promoted “Voices and Votes: Democracy in America,” a traveling exhibit in six Kansas communities.
Lenexa Convention & Visitors Bureau, Johnson County, $5,000 – Development of an electronic visitor’s guide.
Lindsborg Convention and Visitors Bureau, McPherson County, $10,000 – Regional digital signage campaign for Wichita and Lindsborg.
Luray Community Foundation, Russell County, $858 – New event advertising startup.
Music Theater Wichita, Sedgwick County, $10,000 – Digital marketing campaign for two large-scale musicals.
Olathe Chamber of Commerce, Johnson County, $10,000 – Search engine optimization website upgrades.
Tanganyika Wildlife Park, Sedgwick County, $10,000 – Digital and print campaign for “Best Day Bundle”.
The Museum of Art & Light, Riley County, $10,000 – Website development and public relations campaign in preparation for the grand opening.
Strataca, Reno County, $3,000 – Advertisement for a new walking trail.
Visit Topeka, Explore Lawrence, Visit Emporia, Visit Manhattan, $10,000 – Development of the METL Ale Trail with participating breweries in Topeka, Lawrence, Emporia and Manhattan.
Wahlmeier Farms Vineyard, Decatur County, $400 – Print ad campaign.
“Marketing our tourism assets and our communities is critical to attracting new visitors to the state,” Jobe said. “This grant supports our tourism partners throughout Kansas by encouraging them to improve and expand their advertising efforts with new marketing initiatives.”
Funding through this partnership with Kansas Tourism is intended to increase travel to tourist destination sites while improving the state’s image. This grant leverages the resources of Kansas Tourism and extends the marketing reach of Kansas tourism communities.
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