Amanda Morse and Clara Albornoz were making a small fortune selling vintage clothes online when Albornoz suffered from arthritis. No longer able to spend hours typing ad descriptions on multiple online sales platforms, Albornoz believed his career was over. Instead, her disability became the inspiration for List Perfectly, a time-saving tool for sellers of all kinds of things – used shoes and clothing, office equipment, electronics.
Now co-managing directors of List Perfectly, Morse and Albornoz have over 10,000 customers who use List Perfectly’s software to simultaneously list items for sale on up to 12 websites. And, thanks in part to the strong growth in online resale, the site is growing rapidly.
The backdrop
Direct-to-consumer online sales are skyrocketing in the United States. This market, fueled by both entrepreneurs and average Americans reselling their own underutilized assets, reached $ 76.7 billion in sales in 2019. Sales in the United States are expected to more than double to $ 175 billion. dollars by 2023, according to Statista.
At the same time, peer-to-peer sales sites are on the increase. Years ago, the resale market was dominated by Craigslist and EBay. SideHusl.com now reviews and rates over 50 peer-to-peer sales platforms, several of which have millions of monthly users. Many of these sites have niche specialties, such as designer goods, men’s clothing, electronics, or crafts.
This fragmented market is both an opportunity and a challenge for sellers.
The opportunity is that the right platform can provide a multitude of buyers who are only interested in the type of merchandise you are selling. The challenge is that no platform has a lock on suitable buyers, even for specialty products. To find a critical mass of buyers, many sellers list the same items on multiple platforms. And it can take hours.
Enter List Perfectly, which works with Internet browsers to help sellers simultaneously post ads to a dozen sites, including Shopify and Etsy. The user enters a list once in the List Perfectly software, then clicks on the sites where the list should run. The software automatically opens the browser windows for all of these sites and copies the information from the list into the appropriate boxes. The next step: press “publish”.
Jon and Brad Anthony, who share the online management of theposhkings, say the service has been a lifeline for their resale business. In a pre-pandemic world, the couple ran a chain of nine luxury men’s clothing stores. But with overheads exceeding $ 60,000 per month, they felt uncomfortable.
They closed the stores and switched to online sales. Initially, they listed their luxury clothing exclusively on Poshmark, a site specializing in designer items. But the pandemic has destroyed this business model.
“No one really needed to buy a Dior blouse when they worked at home,” said Jon Anthony.
The Anthony’s knew they had to switch to more moderately priced clothing and register with sites that support this type of sale. But they were reluctant to increase their workload by posting photos, product descriptions and shipping information to multiple sites.
List Perfectly allowed them to create a single list that they could easily repost across multiple platforms. They now sell on EBay, Instagram, Tradesy and Mercari as well as Poshmark. They said their sales have doubled.
“It has dramatically increased our sales and productivity beyond belief,” said Jon Anthony. “List Perfectly has allowed us to grow as we wanted for years.”
Worth the price?
The software is not free. List Perfectly charges a minimum of $ 29 per month. This cost can be easily justified by professional resellers like the Anthonys, but people who sell things occasionally may want to think twice.
If you’re just marketing your used car, the amount of work saved to listing an item – even across multiple platforms – is probably not worth the cost.
If you regularly resell or list hundreds of items online as an alternative to hosting a big garage sale, it may be worth the cost. List Perfectly membership allows you to post an unlimited number of articles on the 12 online platforms List Perfectly supports: Depop, EBay, Etsy, Facebook Marketplace, Grailed, Heroine, Instagram, Kidizen, Mercari, Poshmark, Shopify and Tradesy.
You don’t have to stay a member for more than a month, so if you’re not a regular seller, you can use the service once, much like running a classified ad to market your garage sale. . But if you don’t want List Perfectly to automatically renew your subscription, you need to cancel it.
Kristof is the editor of SideHusl.com, an independent site that reviews hundreds of lucrative opportunities in the concert economy.
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