Local Search Partners Launch Small Business SEO Series Covering Local Search, Digital Marketing, and Local SEO
SAN DIEGO, CALIFORNIA, USA, November 14, 2022 /EINPresswire.com/ — Local Search Partners announces the launch of a series of videos and blogs aimed at answering and demystifying local SEO, digital marketing and local search. The series will launch via social media and its website at https://www.localsearchpartners.com.
Steven Lockhart, co-founder of Local Search Partners, said: “The most common questions we face will be answered in this series, including: How is my website and business found by customers on Google and other sites? Mr. Lockhart continued: “Search engine optimization and local SEO are usually buzzwords thrown around by marketers, but the benefit of doing SEO isn’t always quantifiable – some things the are and some aren’t. For example, generating more backlinks won’t necessarily help your website if those links aren’t driving traffic. However, the statistics to back up the benefits of proper local SEO are staggering. »
• 80% of local searches are converted
• 46% of Google searches are for local businesses
• “Nearby” searches have increased by more than 500% in the last few years
• 50% of users visit a store within a day following a local search
• 78% of people search for local businesses more than once a week
• 28% of local searches result in a purchase
• 91% of consumers aged 18-34 trust businesses that receive positive reviews
• 97% of search engine users search online to find a local business
Other SearchEngineLand.com statistics include:
• Google Business Profile (GBP) listings with 100 or more images generate 1,065% more website clicks.
• Google Business Profile (GBP) listings with 100 or more images receive 520% more phone calls.
• 56% of local retailers did not claim their Google Business Profile listing
“When optimizing for local SEO, many businesses will use their Google Business Profile listing as an opportunity to generate more local traffic. But this is rarely done correctly. There is always room for improvement” , Mr. Lockhart noted.
Local SEO is a search engine optimization process of optimizing your website to rank higher in local search results on Google. All businesses with a physical location or serving an area will potentially get more traffic and customers through local SEO. Almost every small business depends on local SEO to attract nearby customers through online searches. To rank well in these types of searches, your website must contain certain information that search engines use to determine your placement and relevance. The best place to start with local SEO is to claim and verify your Google My Business listing. This includes things like your business name, address, and phone number (known as NAP), as well as your hours of operation, product and service offerings, business category, your opinions, etc. These are fundamental (they need to be done before you can really grow a business with proper SEO marketing). You’ll also need a ton of great content for customers to use, and a plan to build and improve your reputation. Most small businesses have less than 20 pages on their website, local search partners can generate hundreds of pages so you dominate the search results. Additionally, perhaps 2% of businesses have a plan in place to generate positive reviews.
The series will explain why local SEO is vital for small businesses that want to compete with large corporations for valuable web traffic from potential customers searching online. By leveraging local SEO best practices, we can ensure that potential customers in your area can easily find and choose your business when they’re ready to buy.
Local Search Partners is a national SEO and digital marketing company with offices in Encinitas, CA and Irvine, CA. We provide businesses of all sizes with local SEO services to improve their visibility in search engines, attract more potential customers and convert them into paying customers. Our team of experts has over 25 years of knowledge and experience to help your business grow online.