Meta adds fundraising features to Instagram Reels

Meta brings fundraising to Instagram Reels, allowing users to donate to over 1.5 million charities in over 30 countries around the world.

Fundraising in Reels was announced today as part of a series of updates focused on celebrating Earth Day.

Several influencers are currently demonstrating the new fundraising features to draw attention to environmental issues, the announcement states:

“And with Earth Day approaching, Meta is collaborating with Dave Burd (aka Lil Dicky), Maggie Baird, Zyahna Bryant and other public figures to raise awareness for nonprofits tackling environmental issues. such as climate change and sustainability.”

History has shown that short videos are an effective way to gain support for nonprofits and charities.

Some of the most successful and recognizable fundraisers have used short video.

The ALS Ice Bucket Challenge, one of the most memorable examples, went viral on Facebook and led to the creation of Meta’s Social Impact team.

Imagine how much extra money could be raised in the future with the ability to donate by tapping a link on the video itself.

How to Create a Fundraiser on Instagram Reels

You can add a fundraiser to your Instagram Reels on iOS and Android by following the steps below:

  • Open the Instagram app
  • Press the plus sign in the top right, then tap Reel
  • Save your reel
  • Faucet Following
  • Write a caption and press Add a fundraiser
  • Choose the charity you want to raise funds for
  • Enter the details of the cause and the amount you wish to raise
  • Faucet Fact
  • Faucet Share

Once the fundraiser is created, you can go back and edit details such as the end date and goal amount.

Learn more about fundraising on Instagram

People can already fundraise on Instagram through feed posts, stories, and live streams.

While the Instagram community has also found creative workarounds to support nonprofits on Reels, there is now a dedicated way to do so.

As with existing fundraising options, Meta covers donation processing fees. So, all money raised through fundraisers on Instagram Reels goes directly to the nonprofit organization.

A public relations representative from Meta told Search Engine Journal that protecting the environment was among the top three causes Facebook and Instagram users donate to:

“Globally, more than 4 million people have donated more than $150 million to date through Facebook and Instagram fundraisers to fight climate change and support environmental protection.”

Every little detail matters, as the majority of donations made on Instagram over the past year were under $20.

The top three causes people donate to on Instagram include:

  • Children’s well-being
  • Humanitarian aid
  • Environmental/Animal Protection

The most popular nonprofits on Instagram, by number of donors, for environmental causes are: The Ocean Cleanup, World Wildlife Fund, and Sheldrick Wildlife Trust.

Source: Meta

Featured Image: FGC/Shutterstock

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