Sheryl Sandberg’s Facebook Legacy: From Building Her Advertising Business to Taking Responsibility
Sheryl Sandberg, head of Meta (formerly Facebook) and second head of the organization, ventures after 14 years with the online entertainment giant. After Mark Zuckerberg, it was Sandberg who made many key decisions at the company, including some important first hires, and also helped build Facebook’s massive promotional business.
We see her vital commitments to Facebook and Meta, including some of the analysis and discussion she faced.
As Sheryl Sandberg described in her Facebook post, where she declared her renunciation, it took a few meals and discussions before Zuckerberg offered her a job opportunity in 2008. Sandberg had most recently worked at Google, where she helped build his advertising and transactional business.
According to a 2011 profile in The New Yorker, Sandberg was the person who expanded Google’s AdWords and AdSense projects, which would eventually guarantee billions of dollars in revenue for the goliath of web crawlers. Moreover, when she went to Facebook, she did the same, using much of the information she had acquired from Google.
Truth be told, Sandberg notes that when she joined Facebook, the organization had little publicity. Many probably won’t remember that Facebook’s huge appeal was private breakaway pages in 2007-2008, unlike other informal organizations. That’s what Sandberg recalls “most of the promoters I met needed to take over our landing page, like the movie The Incredible Hulk had on MySpace.”
The New Yorker’s equivalent profile notes that Facebook had become productive in 2010, as vigilante advertisements moved into the informal community. Facebook has grown from 70 million customers to nearly 700 million in three years. He also quotes Zuckerberg as saying that Sandberg basically dealt with the multitude of “things I’d rather not”. This included “technical promotion, hiring and firing, board and policy-centric issues management.”
In this way, she helped train much of the administration in the organization of the organization.
Zuckerberg, in his take-off post, said, “When Sheryl came with me in 2008, I was only 23 and had little familiarity with running an organization,” and that Facebook n was not yet beneficial. “Sheryl built our promotions business, employed amazing people, crafted our administration culture and showed me how to run an organization,” he added.