Skai Named #1 Search Engine Marketing and Social Media Marketing Provider in Digital Commerce 360 Top 1,000 Retailers
SAN FRANCISCO, November 21, 2022 /PRNewswire/ — Today, leatherettethe leading omnichannel platform for performance marketing, was again named the top search engine and social media marketing technology provider for the Top 1000 Retailers in Digital Commerce 360 Annual Review from the main suppliers. Winning for the ninth consecutive year, the accolade is testament to the veteran company’s continued value and innovation since its inception in 2006. Skai’s global brand and client agencies manage more than $8 billion annually in retail and other leading industrial sectors.
This honor is compounded by the fact that search and social advertising are the top two digital advertising channels by global spend due to their strong performance and return on investment. And the future is bright for these two channels which, according to a recent Gartner marketing study report— are more stable and less affected by market challenges such as inflation and data depreciation.
And, as marketers continue to evolve towards an omnichannel approach, search and social advertising become even more valuable because of their importance in today’s digital customer journey.
“As well as continuing to invest in building cutting-edge performance solutions for social and search marketers, Skai has proven to move with the times. Channel-centric marketing is being deprioritized in favor of customer-centric approaches, and Skai continues to add unique value for retailers through the development of omnichannel capabilities across key channels,” confirms Gil Sadeh, Director of Growth at Skai. “This includes cross-channel analysis, holistic performance measurement and optimization, and unique data-driven marketing insights to help our clients drive their strategies.”
The Digital Commerce 360 The Best Solution Providers ranking offers a roadmap for retailers to find the e-commerce technologies and services most valued by the Top 1000 merchants. Vendor rankings are based on the number of customers in the 2022 edition of Digital Commerce 360 Top 1000. The report ranks the top 10 providers used by Digital Commerce 360 Top 1000 retailers in 24 categories, and Skai, formerly Kenshoo, led the way as the vendor with the most Top 1000 customers in the search engine marketing and social media marketing categories.
This accolade follows other exciting news from Skai, as the company’s Chief Operating Officer, Shirley-Grill Rachman, was named a bronze winner for “Female Executive of the Year” at the Stevie Awards for Women in Business. Skai is committed to expanding diversity in our organization, supporting those at risk and fostering equality in our society as a whole, behind it all Grill-Rachman is a driving force.
For more information on Skai, visit skai.io.
About Skai
Skai (formerly Kenshoo) is a leading omnichannel marketing platform that uniquely connects data and media for informed decisions, high efficiency and optimal returns. Its partners include Google, Meta, Amazon Ads, TikTok, Snap, Walmart Connect, Instacart, Roundel, Criteo, CitrusAd, Pinterest, Microsoft, Apple Search Ads, etc. For over 15 years, Skai has enjoyed the trust of an impressive list of brands including Pepsico, Michaels, Reckitt, Daimler, LG and Vodafone. The company has its registered office at Tel Aviv, with seven international locations, and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital. Visit skai.io for more information.
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