TikTok is adding viewer history to posts, according to a test that has been spotted in the wild.
You’ll soon be able to see who has viewed your TikTok videos, which is another set of data you can use to identify your most engaged followers.
The trade-off is that your followers will also be able to see when you view their posts.
If you’re not comfortable with this, you can turn off post history. But you won’t be able to see the view history of your content either.
TikTok’s post viewing history isn’t like Instagram and Facebook stories, where it’s on by default for everyone.
There are other differences to viewer history on other platforms, which we’ll look at in the next section. Here’s how TikTok viewer history works.
TikTok Post View History – How It Works
TikTok’s post history is limited to followers only, which you can see in this screenshot shared by social media guru Matt Navarra:
New! TikTok Post View History 😳
You can now see which of your followers watched your TikToks! 👁
…and people you follow will be able to see that you watched their TikToks😮 pic.twitter.com/fgVX3mEJab
— Matt Navarra (@MattNavarra) June 15, 2022
It says people you follow can see when you view their posts, and you’ll be able to see when followers see your posts.
In theory, if you wanted to peek at someone’s content, does that mean you could just unfollow them?
It is an interesting choice to limit the view history in this way. I assume this is to accommodate people with many subscribers, as it filters data down to mutuals only.
TikTok’s view history is also time-limited, which will be available for seven days from the day of posting.
…But TikTok Post View History will only be available for 7 days from the date of posting 👀📆
h/t @adrianokev1 pic.twitter.com/qQXEIuHCIc
— Matt Navarra (@MattNavarra) June 15, 2022
If viewer history is valuable to you, you have a week to collect the data.
TikTok confirms test feature
In a report of Tech Cruncha TikTok spokesperson confirms the feature is real and available to some users.
When it becomes available more widely, anyone can guess. There is no guarantee that test features will ever be deployed.
If the comments from the test group are negative, TikTok may decide to delete the viewer history or at least rework it.
At this point, it’s just something to be aware of and know that it will be added to TikTok in a future update.
Featured image: rafapress/Shutterstock
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