TRLFF) signs the first client for the Path-To-Market program for micro-growers

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Vernon, British Columbia – September 29, 2021 (Newsfile Corp.) (Investorideas.com Newswire) True Leaf Brands Inc. (CSE: MJ) (OTC Pink: TRLFF) (FSE: TLAA) (“True Leaf” or the “Company “), in a Memorandum of Understanding (” MOU “) dated for reference September 15, 2021, signed Backwoods BC Bud for its new market access program for micro-growers. The program will provide quality assurance and regulatory advice, microbial sanitation, hand-crafted packaging lines and national distribution support.

To launch the program, True Leaf is partnering with one of Canada’s leading master producers. Tara Kirkpatrick owns and operates Backwoods BC Bud, a heritage micro-culture farm based in Prince George.

“True Leaf is excited to launch our new program with Tara and her team at Backwoods BC Bud,” said Darcy Bomford, CEO of True Leaf. “We look forward to cultivating more relationships with the craft cannabis community as we secure customers for our go-to-market services at our Lumby facility. “

“True Leaf’s Market Access Program is a solution to the many restrictions and barriers that prevent micro-growers from marketing their products,” said Tara Kirkpatrick, owner of Backwoods BC Bud. “True Leaf’s services and expertise will provide us with an efficient and cost-effective route to market so that we can focus on what we love: growing artisanal cannabis. “

“In our view, micro-class licenses represent the fastest growing segment within the federal system,” said Andrew Gordon, vice president of strategic growth at True Leaf. “There are now over 50 licensed micro-growers in British Columbia, over 200 across Canada, and hundreds more are on hold.”

Andrew continued: “We have observed that consumer demand is high for locally grown and artisanal products, but small producers still face enormous challenges in getting their products listed and put on the shelves. retail across Canada. -market represents an innovative solution that creates attractive and sustainable economic opportunities for the craft cannabis community. “

The MOU provides that the parties share in the resulting gross profits generated from sales of Backwoods BC Bud products. Therefore, the monetary value of the MOU is unknown at this time. The Memorandum of Understanding expires on the earliest of the signing of a Definitive Agreement replacing the Memorandum of Understanding, by mutual agreement of the parties, or on December 31, 2021.

About the company

True Leaf is a licensed cannabis producer preparing to launch a program to provide market access services to micro-growers. The program will operate from the company’s 19,500 square foot facility in Lumby, British Columbia, and will provide a full range of in-house processing services to the craft cannabis community.

To learn more, visit www.trueleafbrands.com.

Investor contact:

Darcy bomford
Chief Executive Officer
[email protected]
1 (250) 275-6063

Media inquiries: [email protected]

Cautions and forward-looking statements

This press release contains “forward-looking statements” including, but not limited to, statements relating to the completion and timing of Health Canada’s two-batch amendment to the license to sell cannabis products in stores in Canada. retail and expected market for artisanal cannabis products. . In general, forward-looking information can be identified by the use of forward-looking terms such as “plans”, “expects” or “does not expect”, “is planned”, “budget”, “planned”, “Estimates”, “anticipates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or statements as certain actions, events or results ” could ”,“ could ”,“ could ”,“ could ”or“ will be taken ”,“ occur ”or“ be reached ”. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause True Leaf’s actual results, level of business, performance or achievements to differ materially from those expressed or implied by such forward-looking information, including but not limited to: whether Andrew Gordon will successfully complete the security clearance process and obtain approval from Health Canada, whether or not the Company obtains a federal sales license from Health Canada, the impact of general affairs, economic, competitive, geopolitical and social uncertainties; regulatory risks; and other risks associated with the cannabis industry. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company assumes no obligation to publicly update or revise any forward-looking statements included, whether as a result of new information, future events or otherwise, except as expressly required by applicable securities laws.

The Canadian Securities Exchange (operated by CNSX Markets Inc.) has neither approved nor disapproved the contents of this press release.

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