Twitter business profiles available for more companies

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After a first deployment with a small test group, Twitter now opens applications for professional profiles to all interested companies.

Professional profiles, introduced in April, transform a standard profile into a more company-centric profile.

A small group of companies in the United States have been testing Twitter’s new profile option over the past six months.

It is now ready for a wider launch.

Previously, companies had to be invited by Twitter to have access to a professional profile.

Twitter now has a request form that businesses must fill out if they are interested in an upgrade.

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Companies will be approved if they meet a set of basic eligibility criteria.

Here is more information about Twitter professional profiles, including what you can do with them and how to request them.

What is a professional profile on Twitter?

A work profile is a free upgrade to standard profiles, which is available as an option for those with a work account.

You can use a work profile to display information that you are not able to present on a standard profile.

Screenshot from business.twitter.com, October 2021.

Companies, publishers, developers, and creators can view the following information on their updated profile page:

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  • Trade area: Listed directly in the profile and visually displayed on a small map. People can tap on the map / location list to open Google Maps and get directions.
  • Business hours (optional): Introduce the days and times when people can reach your business at a physical location.
  • Contact methods: Enable the options that allow customers to contact your business through any or all of the following methods:
    • Phone call
    • Text message
    • Direct messages on Twitter
    • E-mail

This group of information is called “about the module. ‘

In addition, a professional profile opens access to enhanced features that are not available to companies with a standard profile.

Twitter is still in the process of developing these features. A couple that can be added to a professional profile today include:

  • Newsletter module: Add a subscribe button to your profile that allows users to quickly subscribe to a mailing list.
  • Shop module: Allows your business to display a carousel of products at the top of the profile page.
twitter professional profileScreenshot from business.twitter.com, October 2021.

Who is eligible for a professional profile on Twitter?

Professional accounts

In order to qualify for a professional profile, you must first have a professional Twitter account.

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A standard account can be converted to a professional account from the settings screen by selecting “Switch to Professional”.

From there, Twitter will walk you through the rest of the steps.

twitter professional profileScreenshot from business.twitter.com, October 2021.

Other eligibility criteria

In addition to having a professional account, your business must meet the following criteria:

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  • Have a physical location where you do business with clients or clients.
  • Be based in the United States and use Twitter in English.

If these criteria are met, you can continue to submit an application form.

Note that any business can submit an application, but Twitter will review each application to make sure the company is eligible.

How to request a professional profile on Twitter

Companies are invited to submit a brief form to confirm their eligibility for a professional profile.

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The form asks you for the name, address, contact details and opening hours of your business.

After submitting the application, Twitter will contact you by email to confirm or deny your eligibility.

Sources: company.twitter.com,


Featured image: screenshot from business.twitter.com, October 2021.



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